Steeped in Style
Tetley Tea Packaging Redesign
As an avid tea enthusiast, I embarked on the journey of crafting a tea box tailored for a younger demographic. My aim was to elevate the packaging by visually spotlighting the premium ingredients, ensuring that consumers could discern the product effortlessly, even without delving into textual details. Departing from Tetley’s prevalent photographic branding, I opted for vectors. to infuse a contemporary and dynamic visual appeal into the design.
