Instant Impact
Maruchan Noodles Package Redesign
As a college student, I ate packaged noodles at least four times a week. For my project, I redesigned the ramen noodle packaging to be more vibrant and playful, moving away from the previous, more utilitarian design. I chose to use photography instead of my usual vector graphics, which allowed me to create a more elevated look. Each package features a pattern that brings the ingredients to life, making the design more engaging and appealing.
I made a package pattern based on each flavor to make the background more dynamic. The patterns represent shrimp, steak, chicken, vegetable, and pork. These patterns could be used on the flavor packet inside as well as a box with multiple packs of ramen.